Bill Bassett

SVP of Sales

Bill Bassett is the “glass half full” guy on staff. The SVP of Sales is the eternal optimistic relationship guy who believes Baby’s Journey can accomplish anything they focus on.

Bill brings over 25 years of juvenile consumer products experience to the team and has had the privilege to work with and learn from numerous talented people in retail, product development, marketing, and licensing throughout his career.

He believes one of the things that makes Baby’s Journey so exceptional is although we are a small company, we think BIG! “Our incredible team works really well together, has fun and stays focused on what’s important.”

As a doting dad to two, Bill’s biggest tip is for the dads to remember it’s just as important for them to bond with their babies too! Bill still fondly remembers doing 1 AM bottle feedings with both of his kids; the short-term effects of sleep deprivation give way to wonderful memories that last forever.

Few know that Bill is a virtuoso in the kitchen. He is passionate about cooking and prepares the majority of gourmet meals in his house. Once when his son was about ten years old, his wife announced at dinner that daddy was going to be gone for a week traveling and his son replied, “Oh no, what are we going to eat?”